Luca Radez

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1. Discipline01

   Creative Direction

   I set the idea a brand or a campaign stands on, then keep every piece true to it. From the first brief to the last post, one direction decides what goes in and what stays out.

   1. 01Concept and narrative
   2. 02Briefs and moodboards
   3. 03Team direction
   4. 04Final review

   Let’s talk
2. Discipline02

   Brand Strategy

   I study the market, the competitors and the numbers, then we define positioning, audience and tone of voice together. It all becomes a plan of goals, channels and budget, to follow step by step.

   1. 01Positioning
   2. 02Audience
   3. 03Tone of voice
   4. 04Marketing plan

   Let’s talk
3. Discipline03

   Brand Identity

   A name becomes a mark, a palette, a type system and a set of rules, collected in a brand book. Every colour is checked for legibility, so the brand reads the same from a profile picture to a poster.

   1. 01Logo and wordmark
   2. 02Colour and type
   3. 03Brand book
   4. 04Design system

   Let’s talk
4. Discipline04

   Art Direction

   I set the visual direction and keep it in every output: photographs and their treatment, editorial series, presentations, AI backgrounds in the brand’s palette. Everything looks like it comes from one hand.

   1. 01Visual direction
   2. 02Shoot direction
   3. 03Photo treatment
   4. 04AI imagery

   Let’s talk
5. Discipline05

   Copy & Content

   I write hooks, captions and reel scripts, and produce photos and video on a steady rhythm. A piece of content is thought out once and becomes a post, an email, a web page and a video.

   1. 01Copywriting
   2. 02Reel scripts
   3. 03Shooting
   4. 04Content calendar

   Let’s talk
6. Discipline06

   Graphic Design

   Carousels, posts and stories, but also flyers and posters for print: every format comes from the same visual system. The brand stays the same from the feed to the street.

   1. 01Carousels
   2. 02Stories
   3. 03Flyers and posters
   4. 04Presentations

   Let’s talk
7. Discipline07

   Video & Motion Design

   Reels and short videos cut to the rhythm of the voice, with subtitles, music and clean sound. The animations take colours and type straight from the brand, so every video stays consistent.

   1. 01Reels
   2. 02Editing
   3. 03Motion graphics
   4. 04Subtitles

   Let’s talk
8. Discipline08

   Social Media

   I schedule and publish on Instagram, Facebook, TikTok and LinkedIn, answer the community and read the numbers. The brand shows up consistently, without you having to think about it.

   1. 01Editorial plan
   2. 02Scheduling
   3. 03Community
   4. 04Insights

   Let’s talk
9. Discipline09

   Meta Ads

   I set up and run campaigns on Instagram and Facebook: audience, creatives, tests and optimisation. Connected to the CRM, every contact carries the ad it came from, and the report says clearly what works.

   1. 01Lead generation
   2. 02Ad creatives
   3. 03A/B tests
   4. 04Reports

   Let’s talk
10. Discipline10

    Web Design & Development

    I design and build fast websites and landing pages, in more than one language, made to turn visits into contacts. Every change goes through automatic checks before it goes live.

    1. 01Websites
    2. 02Landing pages
    3. 03Multilingual
    4. 04Motion and interaction

    Let’s talk
11. Discipline11

    Custom Apps

    When a website is not enough, I build the app you need: bookings and online payments, gift cards, private areas for your clients. It works on phone and computer and talks to calendar, CRM and automations.

    1. 01Bookings and payments
    2. 02Private areas
    3. 03Gift cards
    4. 04Integrations

    Let’s talk
12. Discipline12

    AI Automations

    Replies in DMs by keyword, emails sorted with answers and follow-ups ready, a WhatsApp message after every booking. Data moves from one tool to the next without copying it by hand.

    1. 01DM automations
    2. 02Email triage
    3. 03WhatsApp flows
    4. 04Custom workflows

    Let’s talk
13. Discipline13

    Lead & Outreach

    An AI model reads every incoming message and recognises who is really interested. To find new ones, I prepare research, qualification and personalised sequences by email and LinkedIn.

    1. 01AI lead scoring
    2. 02Lead research
    3. 03Email sequences
    4. 04LinkedIn outreach

    Let’s talk
14. Discipline14

    AI Agents

    An assistant that answers on WhatsApp, on the website and by voice: frequent questions, availability and bookings. It reads your data and hands you the cases that matter.

    1. 01WhatsApp
    2. 02Website chat
    3. 03Voice agent
    4. 04Bookings

    Let’s talk
15. Discipline15

    Company Brain

    I gather what the company knows, from documents and clients to the brand’s tone, and connect it to the tools you already use. The company brain answers with your data, prepares reports and takes the actions you decide.

    1. 01Company knowledge
    2. 02Connected tools
    3. 03Reports
    4. 04Actions

    Let’s talk